The series from Cartoon Network Studios is set to bow next year on HBO Max.
The anthology-style series is billed as “inclusive for all ages” and inspired by myths and folklore from around the world. “Unicorn” revolves around a group of “ancient teen heroes” who team up to save the world from evil. He points to the new animated series “Unicorn: Warriors Eternal” in the works from Genndy Tartakovsky, the prolific creator of Cartoon Network’s Adult Swim’s “Samurai Jack, Cartoon Network’s “Dexter’s Laboratory” and “Sym-bionic Titan,” among other franchises. HBO Max also aims to reach a wider swath of the older kid and tween market with a wider range of shows including live-action fare presented under the Cartoon Network banner. “You’ve got to find the best and first way to meet your audience and get them to want to come back and watch your shows.” The other part of the work we do is to get into the nooks and crannies of where kids live,” Ascheim said. So much of the work we do is to make a great program to put on our linear networks. Cartoon Network and HBO Max need to bring their characters and brands to kids where they are congregating, whether it be YouTube or Snap or gaming platforms and the like. The job of crafting children’s programming is challenging because the target audience is diffuse across digital and linear platforms. We’re trying to serve the kids and family audience as widely as possible so we can be a better provider to HBO Max.” “We are going to be an animated enterprise but we will not always be cartoons. “We want to expand the definition of kids and family offerings under the Cartoon Network pedigree,” Ascheim told Variety. Before Disney, Ascheim worked with Sarnoff during the years of rapid growth at Viacom’s Nickelodeon cabler in the 1990s and 2000s.
HBO MAX TOM AND JERRY TV
Pre-school age viewing accounts for as much as one-third of the children’s TV market, Ascheim noted. Bloys’ HBO Max programming team will continue to oversee young adult content and adult animation for the service that has had a slow start with subscribers since its May 27 debut.Īmong the top priorities for Ascheim’s unit (known internally as KYAC) is to develop preschool centric programming to complement HBO Max’s investment in the “Sesame Street” franchise. Given those assets, Ascheim’s group was seen as better suited than Bloys’ group to focus on kid-specific originals produced under the Cartoon Network and Warner Bros. He also steers Cartoon Network Studios and Warner Bros. Ascheim’s portfolio includes linear cablers Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies.
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